"It's a very
- a 'noisy' one where everyone's a
marketer. For most, marketing efforts die off shortly after the
time and money, and long before
ROI ever materializes. That's exactly why "buzz"
is not the goal - building a
customer base is. It
will take real technical
and strategic skill to not only
own the market,
but to survive it."
Sean G. Reyes, president of
A Creative Agency
Knowing What Stuff
Open up a window and shout out the name of your business.
Seems silly, except, that's pretty much how most companies
approach marketing. In 1975, the average
consumer saw an average of 750 branded messages daily.
In 2014, that number is more than 5,000. Unless you
have an unlimited budget, you'll need a more strategic
approach. At sgr marketing, we'll start with the
business model and the marketing strategy, and then
address how to execute tactically through impactful
creative, sound technical development and cost-effective
production. Thank you for visiting our site and learning
more about what we do.
The Heart of Execution:
Lead With Data
Instead of Dollars
4 & 7 -
without question, these numbers are the most important
numbers in marketing. If you don't want to scramble
from one failed tactic to another, you'll have to stay
focused on a marketing strategy that is framed by a sound
business model. After all, the market has a cruel,
or flattering, way of telling you the truth - truths you
need to hear in order to execute. The team at sgr
marketing is experienced with a wide range of industries
and business models, enabling us to draft a customized
marketing plan that frames your positioning.
Pillars of Marketing: There are 4 objectives that a
marketing tactic should be addressing. If you want
to influence revenue, your marketing efforts need to
address all 4. Do you know what they are?
P's of Market Differentiation: What makes you unique and
memorable? Why are some customers loyal to you while
others migrate to competitors? How will you attract
new customers? Quit guessing - develop a
We Build Brands. Call Us if
You Need an "S" on Your Chest
can already guess. You read all the hype on social
media, built a Facebook page, posted fresh content daily,
attracted a dump truck full of "Likes" and then waited
impatiently for new customers and revenue. Driven to
the limit of your patience, the pendulum has now swung to
the other side - you've abandoned your social media pages
and left them to shrivel up in the desert sun.
Social does work - but is not a one-size-fits-all tactic.
What platforms are best for you and how can you address
4 Marketing Pillars
through social media? Did you realize that social
media platforms are data farms for prospect targeting?
If you're fishing for new customers, then you'll want to
fish where the fish are - on social media. Pull up a
chair, grab a pole and let's get social.
Marketing Was Real
& Came In Boxes?
science of tradeshows. You go from booth to booth,
talking to some while ignoring others, and collecting
printed material that you'll likely never read. What
draws you to one and not the other? Why read one
brochure and discard another? The subtle nuances of
compelling design draw your interest, while the printed
words hold your engagement. If your character is who
you are when no one's looking, then your marketing
collateral is what your organization is when no one's
around to tell the story. Whether you're doing
tradeshows, direct mail, coupon or newspaper advertising
or outdoor signage and billboards, the sgr marketing team
will keep eyes on your brand.
flyers & coupons
signage & banners
Web Development &
A Website With
Is Called Television
your website is not "must-see tv." But, if you don't
understand analytics, site conversion and shoptimization,
then you might as well have invested in a passive medium
like television. Shoptima - what?
Shoptimization, an eCommerce term, is being able to track
site engagement through analytics and build corresponding
sales funnels to nurture prospects through to conversion.
That sounds awesome...what's conversion? Conversion
is more than just dollars. About 99% of your site's
traffic has no intention of buying in the first visit.
Well, that stinks! The good news is that, if you
have great site engagement, worthy content and follow UX/UI
best practices, those site visitors come back again,
increasing the likelihood of a purchase. Getting
there is a blend of both art and science, and sgr
marketing can transform your site from a static one to one
that's a lively lead-capturing machine.
Online Video Will be
55% of All
Traffic by 2016
need more proof? 52% of consumers say that watching
product videos makes them more confident in online
purchase decisions (Invodo data)? So why aren't more
marketers using video? 89% say that the costs are
prohibitive. That's all going to change when you
become a client of ours. The video on the right will
cost you $4 million to produce. That's not
true...not true at all. But doesn't it feel like
that when you're exploring the idea of adding video to
your content library? Without question, video is hot
- it really is the ambrosia of internet engagement.
At sgr marketing, we produce a full range of video
solutions, depending on your budget. The video to
your right mimics a motion graphics video that could cost
about $15,000 for a four-minute production. The cost
to the client was $4,400 and included the full list of
ingredients - storyboard, script, voiceover, music, sound
effects, graphics, editing, and rendering. At sgr
marketing, we use a streamlined and disciplined approach
to video production, driven by the approved production
plan and budget parameters.
Traffic Management &
Need To Know
Is Buried in the
Most marketing people are
creative. And, to creative people, data is like garlic to a
vampire. However, with a million
ways to market and a billion things to say, how do you know what's
working and what's a waste of time? Without the data,
you're just guessing. You can make costly assumptions about
your customers and prospects or you can follow the map
and uncover the treasures that await. In finding us, we'll
bet you're looking to get strategic in your approach to marketing.
The challenge is to remain disciplined about using the data to
drive tactical decisions. The team at sgr marketing
the digital sales funnel and can identify trends that contribute
to your success or drag you down. Lead with strategy, follow
up with tactics, interpret the data, optimize the effort and go
back to the market - that's our mantra.
Engine Optimization (SEO)
Engine Marketing (SEM)
| Pay Per
Analytics & site assessments
With the Tools to
is not a strategy either. And yet, when the sales forecast
gets routed, it's filled with optimism and probably enough
manure to plant a forest full of deals that will never
yield fruit. It's not that the sales team intends to
mislead, but rather because most sales organizations have
not blueprinted an accurate sales funnel model with
definitive benchmarks. As a result, there's no
clarity about which opportunities are impending closes,
which need attention to push further into the sales
funnel, which need to be put into a nurturing system and
which need to be incinerated. Your sales team's
greatest resource is time, so it's win or lose first.
Stop burning time and start closing opportunities.
sgr marketing works with your sales team to map out the
sales process, provide resources that accelerate sales
cycles, introduce a library of terms that leave no room
for deal interpretation, and link marketing strategy to
the realization of revenue. We've trained more than
800 sales reps across the USA and we're ready to help your
targeting & B2B/B2C customer acquisition
Whew! You made it to the
bottom of the page...which means that something we do makes
perfect sense. Listen,
we don't expect you to buy on your first site visit. We just
want to invite you into the conversation. The first hour of
consultation is free and we have no expectations other than we'll
enjoy learning about one another.